Blogging 101 {Pt. 3}
We are now onto Blogging 101 Pt. 3! It’s been great to get feedback from you and hear what tips you have enjoyed, how you plan on using the information I’ve provided and topics you hope I cover down the road. This series has really made me think about the things I’ve learned these past few years of blogging and I’m hoping it’ll help get you as you either start your blog, or revamp it.
Miss the earlier posts?
Today’s post is the one I hold dearest so far from this series. I’m talking about quality content, getting personal while blogging and being approachable.
This may seem like a ridiculous point to make, but it’s an important one. QUALITY content is vital to the growth of your blog. Not only will it get people TO your blog, it’s also what will KEEP them as readers. You know how there are some musicians that are one hit wonders? You don’t want to be that as a blogger. Strive to provide quality posts that will have your readers coming back often. Does this mean that sometimes you don’t post because you aren’t inspired? Absolutely. It’s better to scale back on posts than to post everyday and only provide mediocre/ fluff posts that will help you check off your to-do box. I will readily admit that I have stopped following many blogs because the posts and content declined in quality. Be the blog that stands out and CONSISTENTLY posts interesting, inspiring and/or thought provoking pieces.
Now you may ask how one knows what posts are considered quality posts. I personally come at this from a few different angles. Here’s my breakdown:
- Have people engaged in the post either in comments, email, tweets, FB messages, or shares? You can’t always judge a post by the amount of comments one gets on a post. There have been MANY of my posts where I may have gotten few to no comments, but will have gotten emails from readers instead. Sometimes they would rather not open themselves for all to see, but would rather have a one-on-one “conversation”.
- While I don’t encourage you to just go by what the numbers say, this fact SHOULD help you look at things objectively. If you are doing a series of posts that aren’t interesting, most likely the numbers will reflect that. When you plan out future posts with that subject, take this information into consideration.
- Are you able to provide insight, or inspiration, that is not readily available in the blog circles you are a part of? This should also weigh in on your decision. While a post like yours may have been written in the past {seriously, we all know that blogging tips have been down before}, you also have to consider what information YOU bring to the table.
There isn’t a right or wrong answer to this question. Honestly, it’s a personal choice and preference for each blogger. Recently, I opened my blog up to share more of my personal life- something I battled with for quite a while. Did I want to open myself up for critique, vulnerability or rejection? No. A little while back I learned that some bloggers had bashed my site and also me personally. The words cut like a knife and hurt so terribly, I almost stopped blogging because of it. A change of heart, life circumstances and a strong desire to help others, and here I am laying it out more than I ever would have thought I would.
This next bit of info is extremely important in blogging and any sort of social media you do. You HAVE to remember that once you post something, it’s out there. All too often I see people posting rants, woah is me/depressing tweets, Facebook statuses and blog posts. Is this bad? In my opinion it is. If you want to be considered for collaborations, design work, sponsorships, etc., you have to remember that these impressions DO make an impression. Now I’ve been known to post an occasional rant, but I try hard to make them few and far between. I don’t want this to be the only thing I’m know for and seriously, who just wants to see negative things from the same person over and over again?
One of the things I find most unattractive in a blogger is when they carry a persona that they are better than you. If a reader has a question or sends an email about a post and receives a snark, abrupt response, I guarantee you that reader won’t think of that blogger the same, no matter how amazing their site is. Now if a readers stumbles across a blogger that is genuine, sweet and makes an effort to be approachable and also provides great content, you can count on them continuing to visit the blog and perhaps even stalk follow their other social media sites.
I must disclose that there WILL be bloggers who are bombarded with comments, emails and other commitments, so they may not be able to respond to all forms of communication. However, there are others who purposely disregard, ignore or respond in a fashion that is rude and condescending. In the event that you become a famous/ popular blogger, don’t be the latter.
That’s a wrap for this Blogging 101 feature. I hope that you got some food for thought. If there’s a specific topic you hope I address in a future installment, feel free to leave a comment with your request. Thanks for stopping by!